What name for the Orange Design System?

The Design System is our common good. It helps to create optimal, consistent and branded user experiences. You are welcome to participate to the naming campaign for the Design System of Orange.
Be creative and submit your proposal by May 21st, 2021!

For a long time, Orange has had design guidelines, methods and tools successively hosted on different platforms. Since 2019, Orange has started to put in place the foundations of its Design System.
So far, the foundations of the Design System are hosted on From the end of June 2021, this content will begin to migrate to a dedicated web space, a design system manager. This is the opportunity to give a name to our Design System.

1. Take 5 minutes

2. Make a proposal


May 10th – May 21th
1. Call for names

May 22nd – June 4th
2. Brand and legal review

June 5th – June 11th
2. Final selection

June 30th
4. Announcement

Naming basics

One word only.

Do not use ‘Orange’, ‘Design’, ‘Digital’ or the name of a flower, fruit, vegetable or colour.

Name can work in French, English, Latin, Greek or be a creative name.

No abreviations, acronyms or special characters.

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