Lille 2020

Design is capital

09.09-15.11 2020
Lille

Leader in design and innovation, Orange is partnering with Lille Métropole World Design Capital 2020, and will be present throughout this event.
This partnership is the opportunity for Orange to speak about design, to showcase innovative projects and interact with its clients.

Today, more than ever, Orange Design faces tremendous challenges: how to meet continuously accelerating transformations, stakeholders’ ethical requirements and fit the cultural and economic contexts of our clients.
Orange is fully committed to making its innovations all inclusive and useful to society, and allowing design to embody our « Human Inside » philosophy.

Since 2008, the World Design Organization (WDO) has awarded the title of World Design Capital© every two years in recognition of the innovative application of design by a city or metropolis to drive its economic, social, cultural and environmental development.
In 2020, Lille Metropole is taking up the mantle from its predecessors Turin, Seoul, Helsinki, Cape Town, Taipei and Mexico City.

www.designiscapital.com

The innovative power of design

Design enjoys a long standing at Orange, as evidenced by its storytelling recounting our many societal and technological accelerations

As a creative process, design drives innovation.
As a result, design embodies brand values, through the production of visual, tactile, acoustic and conversational (and more) interfaces, while offering our customers a positive experience.

As a research medium producing creative artifacts, design questions the meaning of digital transformation, as well as the impact on people, society and the planet.

Ultimately, design, via its experimental artifacts, promotes a dialog with the public; and we hope you will join us either digitally or physically, when possible, in the Maisons P.O.C. at Lille 2020.

And yes indeed, design is capital!